I help change-making brands and individuals share their stories to inspire audiences, influence action and increase awareness, engagement and loyalty. I’m skilled at distilling complex science and other topics into understandable language and creating targeted messaging that resonates. I love to interview experts, leaders, researchers and other high-vibe humans about what drives them and then share those stories to motivate and move donors, customers and decision-makers.
Over 20 years of multi-faceted experience in journalism, copywriting & editing and marketing in both the non-profit and for-profit worlds has given me a unique and varied skillset. I am deeply appreciative of science and have written extensively on issues related to nature, the environment, and climate change. And I believe that asset-based messaging is critical because the narratives we create and the stories we tell about people and communities matter.
Experience
- Conservation communications. Deep background in marketing + communications for conservation organizations. Served as Director of Marketing & Communications at The Nature Conservancy in Oregon; Sr. Marketing Communications Manager at The Trust for Public Land.
- Journalism/Magazines. 5280 Magazine, Land + People magazine, Northern Colorado Style Magazine, Clean Energy News, Delicious Living Magazine. Have interviewed celebrities, authors, adventurers and experts for print and digital media.
- Media Relations/PR. As both a published journalist and a communications director, I understand how to design and implement proactive press outreach strategies to secure earned and paid media.
- Product marketing. Served as Editor & Content Manager for Amazon.com Sports & Outdoors + Sr. Copywriter at Sierra Trading Post. Developed narratives, messaging and product copy for brands such as Patagonia, Sherpa Adventure Gear, Sierra Designs, Keen, Mountain Hardwear, Columbia Sportswear, Beaux Supply Co.
- Copy & content writing. The Mirman School, Learning Lab, Private Escapes Destinations Club, 8Z Real Estate, CannonDesign and more.
Allie Gardner 